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Is $19 billion Too Much for WhatsApp?

With a $19 billion investment, Facebook could have purchased a Technology Manufacturer, Fashion Brand or maybe four aircraft carriers.  Instead, Facebook bought WhatsApp, a bit sized startup that so far has only accumulated $60 million in funding mostly via Venture Capitalist “Sequoia Capital”.  Mark Zuckerberg seems crazy, is what you might say. But think about what exactly

Top Digital Trends & Predictions for 2014

As we have entered the year 2014, Marketers and Digital Strategists in Pakistan and Worldwide are asking themselves one question: What will 2014 bring about for the digital marketing industry? Soap has come up with 14 digital trend & predictions for the year. This presentation above covers topics like Instagram, BitCoins, Short URLs, Content Marketing,