Author Archive

Think again…Social Media, a Time Suck?

While social media can be a time-suck, it’s not all bad news. Rather, according to Mian Adnan Wajid (Opus Communication Pakistan), social media expert : Excite Customers, Generate Buzz and Energize Your Brand with the Power of Social Media and all those hours plugged into your phone, Tab and computer may have some benefits after

Digital marketing predictions for 2014

What does 2014 have in store? The digital team at Opus Communication (Digital Media Agency in Pakistan); give their views on the challenges and the opportunities that 2014 may bring in Pakistan. Content for people, not for the sake of it There are many brands creating lots of content at the moment. Unfortunately, whilst some

Content Creation and Social Media Best Practice

With more people around the world getting online every day, social and digital marketing is becoming even more powerful. Social media in particular is playing rising role in digital achievement of any product and campaign. Platforms such as Facebook, Pinterest, Twitter and LinkedIn have evolved from local networks to global channels. Tapped into correctly, they

How to Grow Email Subscribers in Pakistan

If you could start with only a single section of data about a client, you’d probably choose their email address because this channel is direct, easily assessable, and can be without delay activated. For this cause, consider email the bedrock audience, because it’s so introductory to your overall marketing. Email has come a long way