We at Opus believe that following steps are important in making website efficient.
Update your Website on regular basis.
Now a day’s most of the websites are CMS (Content Management System) and it is easy for the user to update the content regularly. It takes time to update daily or weekly, but we can think about that time as an investment. If you updates it regularly, your client or customer will know that the user in the backend is active. It also helps in search engine ranking.
Use Social Media platforms
We can use Facebook, Twitter, LinkedIn etc to promote the website. We can make posts on Facebook or Twitter related to the website and link those posts to the website so in that way we are transferring our audience from social media to the website.
It is important that the content on our website must be unique and mistake free. We have to make sure that there is no old information (i.e. old employee or old contact information) in the website. There should be a proper content writer for the website which makes a difference on the website content.
Don’t put everything important at Home Page
If we put everything on the homepage then the other pages or tabs are useless. It is recommended that we should put few things on homepage. User will get confused with too much data on homepage. All pages equally important in latest websites.
Add Blogs Section
If you have a blog on an external website or on your own website, make sure you keep it updated. People who loves to get update from latest news or technology will be interested in the blog section. Blogs also help in ranking the website in Search engines.