Hi guys! The social media experts at Opus Communication believe all the tools of marketing demand proper planning. Be it traditional marketing or digital marketing, it all requires a strategic plan! Opus communication firmly believes, that even today, Facebook is the strongest social media tool for marketing. But there are certain tricks by which you can run a stable Facebook page. So let us enlighten you on the rules of facebook posting!
As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
Its 2011 study found that the sweet spot is five to 10 posts per week.
Additional research by Track Social in 2012 confirmed that there is indeed a drop in response per post beyond the one-post-per-day mark.
When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. The drop-off continues as more posts are made in the day.
However, Track Social went a step further to see the effect that multiple posts per day had on a page’s total responses in a given. In this instance, there was no significant change as post frequency increased. This suggests you won’t lose out on conversations if you increase how often you post.