Increasing Trend of Social Media in Real Estate Business

Social Media in Real Estate Business

Opus Communicationhas been providing digital platforms to all sorts of businesses throughout the world. Opus has proved its expertise in promoting the Real Estate industry in digital market.We have observed an increasing trend in Real Estate business over Social Media.

Many of the trends we are seeing with regards to project branding are directly related to the continued decreasing role of traditional media and how a project will be perceived when the first or primary touch point is online. Conveying that emotional connection online is different and it seems many developers are simplifying the message or not trying as hard.  Creative is still a very important aspect to your marketing strategy even in the digital age! The focus in 2015 is for real estate brands to effectively communicate their desired brand messaging in a way that retains its uniqueness and creativity while being appropriate for the communication medium.

Real estate agents and brokers reported an increasing number of property queries from overseas Pakistanis via these social media tools. Pakistani nationals living overseas no longer need to return home to look for property as they can make the most of the social media platforms, especially Facebook.

Pakistani house-hunters are now embracing social media over traditional offline methods for finding their ideal home. This can be attributed to the increasing Internet penetration in the country.

Pakistan currently boasts 30 million Internet users, 15 million smartphone users and around 12.8 million active, monthly Facebook users. According to We Are Social, a UK-based global conversation agency, there are 19.6 million active social media users in Pakistan. Out of these, 16.2 million social users are active via a mobile device.

We Are Social further reports that there was a 72 percent growth in active social media users since 2014. A 113 percent increase was observed in the number of active mobile social media users. As a result, more property seekers are using social media via mobile Internet to search for current real estate listings.

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