Nestle’s latest brand activation

Opus CommunicationNestle’s latest brand activation always updates you on the latest happenings in the field of social media, Public relations, web development and so on so forth. This time however, we thought of informing you about world’s famous food brands latest Nestle’s brand activation.

Coffee brand Nescafe took to the streets to see how many pedestrians they could make into friends with just the help of a cup of coffee.

The video shows pedestrians who had pressed what they initially thought of as traffic signal but were actually hidden coffee machines equipped with cameras, displays and a mysterious button asking them to ‘push together’. The machines were linked to pedestrians on either side of the crossing, rewarding them for pushing together with a warm cup of coffee.

The stunt took place in Berlin, a city synonymous with battling to bring people together and causing many pedestrians to engage in conversations that they would otherwise never had. The stunt generated a reported 33 high fives, 285 waves, 839 smiles and ‘countless’ conversations in one day.

Although these coffee connections might not last the test of time, Nescafe have used a time that most feel lonely and isolated from crowds walking by, to create a laugh and a smile.


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