Facebook has begun to test a new feature to help businesses drive sales through Facebook in News Feed and on Pages. Just another assistance for Opus Communication to reach targets, as driving sales lead is one of our KPI. Being the fastest growing digital agency in Pakistan, this new feature will help users on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.
Here’s how the test unit looks:
They’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information users share with Facebook when completing a transaction will be shared with advertisers and users can select whether or not they’d like to save payment information for future purchases.
The current testing is limited to a few small and medium-sized businesses in the United States.