What is SEO?


Opus Communication helps you build your brand on the digital platform. But our job does not just ends there. We believe in educating our fans and clients about various digital trends! So, today we will talk about SEO, commonly known as Search Engine Optimization.

Did you know Google displays sites it believes are authoritative and relevant? And how does it measure it? They measure relevance by analyzing page content, the words you and I read, and they measure authority (mostly) based on the number and quality of other pages linking to the pages they show, links are like votes.

Now, you all must be thinking how can you make your webpage authoritative? The answer is simple: Great Content + Quality Links = Search Engine Success!

Google promotes pages it thinks are authority pages to the top of its rankings. It’s your job to create authority pages. In simple terms this involves writing content and building links.

So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others.

But if you ask the regular SEO companies about SEO, they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Opus Communication. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!

Salman Naeem


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