Why Digital Marketing?


Term ‘Digital Marketing’ was first used in the 90s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.

To define more clearly what digital marketing is, it is important to know that it’s not a traditional form of marketing such as radio, TV, Billboards and prints etc. We at Opus Communication believe that it provides an instant feedback and report as compare to traditional forms. Moreover some people may respond to a call to action from an advertisement in traditional mediums but there is no way to know the exact number of people who saw or heard it.

Yes, convergence has made television at bit more interactive, with devices such as TiVo able to record viewer statistics like those for Web sites, but there is still a long way to go. With digital marketing, however, we’re already there.


At its heart, digital marketing centers around the internet, which have become both a communication vehicle and a strong marketing medium as well. Digital marketing, therefore is considered as a combination of PUSH and PULL internet technology to execute the marketing campaigns.

It is digital, so a reporting engine can be layered with the campaigns in order to allow the company to see in real time how their campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made. Please note that each digital marketing technology is different and they cannot all provide the same types of reports.

A recent report showed that Web usage increased 10% from last January to this January globally. Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

So have you already planned to switch to digital marketing or not yet?

Jawaria Akhtar


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