We at Opus Communication strongly believe that Facebook is now being exhaustive in terms of reaching the audience via digital social media network, which is why we believe that Pinterest inevitably is the next big thing after Facebook, which the marketers will soon realize and will shift towards this medium more aggressively in no time.
Pictorial representation has become one of the most enviable types of content — because it’s plain to consume. But it’s not adequate to just create striking, amusing; appealing illustration content … marketers are now conjecturing which is the best place to promote that visual content ?
Every major social network allows marketers to carve up the pictorial content in one way or the other, but that doesn’t necessarily mean that particular network is the best medium for pictorial promotion. And in a world of hundreds of social networks, marketers call for to optimize their time to promote the most appropriate types of content on the most fitting directs.
Pinterest, operates as an online communiqué board for your favored imagery, launched in 2010 and is already experiencing untamed expansion. The site indexed more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined.
Why should people care to shift to other ducts of social media? To answer that, you first have to recognize how consumers are using the site. Pinterest permits you to categorize imagery maybe exotic places or food you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.
Perchance the most prevailing commerce application is the capacity to post imagery of your company’s products on your Pinterest board and link them back to your website. It works as a sort of virtual stock up directory.
But bear in mind that this is social media. If you simply exhibit images of your products without causative other content or sharing other users’ pins, you’ll likely find that people don’t pay much attention.
So, Which Social Network wins?
Here comes the answer that everyone hates to hear: it depends! Marketers should be evaluating what exactly they want to gain from sharing visual content, and then figuring out which social network helps them attain that end.