Best Way to Use Facebook As a Marketing Tool


All the social media marketers get ready as Opus Communication will give you some easy and quick information on Facebook! People are more likely to visit your Facebook page rather than your official website, since Facebook is more engaging for consumers. But successful marketing on Facebook does not happen over night or instantly. For businesses to achieve this they need to follow a strategic plan with great effort. Below are some of the steps that can be taken to increase traffic to your Facebook page.

1. It’s all about the timing

Set aside a certain amount of time each day to update your page and utilize the calendar to stay organized. If necessary ‘schedule’ posts so that suitable posts are posted on various timings throughout the day, especially during peak hours when the amount of visitors visiting your page is highest.

2. Issue calls to action

Posts on Facebook that are in the form of questions generate 92 percent higher comments compared to posts without questions.  Therefore be sure to ask your question at the end of your post. If you are posting an engaging post just don’t ask your audience to have a ‘look’, but also ask for their feedback and opinion. This feedback can also be in the form of asking a question and waiting to see how everyone answers in their own fashion.

3. Use images often

Research shows that pictures prove to be more successful in engaging consumers compared to texts, links and videos. But some pictures which contain data need some explaining which should also be done tactfully.